What is the Role of GDS and Postmen in IPPB


Following ae the roles of GDS and Postmen in becoming agents of Financial Inclusion through IPBB


  IPPB will provide doorstep banking services to all its customers who have registered for the same during onboarding process through its wide network of Postmen and Grameen Dak Sevaks.
  Since the doorstep banking will be carried out through Aadhaar authorization, this facility will be provided only to those customers who have opened their accounts through eKYC and have a registered mobile number.  
  Doorstep banking will be a completely paper- less process and the entire transaction flow will be done using the agent’s device.  
  GDS/Postman are already working as financial service provider as part of DoP
  There are many similarities between DoP financial products & IPPB products like
Saving account, Remittance
  GDS have an earmarked catchment area to get the customers
  They know almost everyone in their catchment area & vice versa
  GDS know complete information of types of customer available in his/her area 
Main role of GDS / Postman to provide Doorstep Banking Services as a business correspondent for IPPB.


Door Step Banking Services

     To whom?
     Only for e-KYC Customers
     Who have registered mobile number • What?
     Customer Onboarding (Account Opening)
     Financial Transactions
     Non-Financial Transactions
     Customer Servicing

Role of Postmen / GDS in detail

1. Customer Onboarding

  Understand who are your target customer
  Aware e-KYC process
  Understand the customer‘s need & accordingly proposes the product
  Onboarding process through Mobile Phone
  Feeding the necessary information of customer in the Mobile Phone

2. Facilitating Transaction 

  Postmen and Grameen Dak Sevaks must persuade & guide the customer to do regular transactions with IPPB. 
  The incentive for GDS lies in processing of various transactions done by the customers both at doorstep & self mode. 
  The details of incentive structure have been covered separately in this manual for the benefit of the participants.

3. Financial Transaction

  Cash Deposit
  Cash Withdrawal
  Remittances – NEFT, IMPS, AEPS & Others)
  Bill Payment & Recharges

4. Non-Financial Transaction

  Information related to POSB
  Balance Inquiry  
  Mini Statement
  Update PAN and nominee details
  Seeding AADHAR
  Add/ Modify / Delete Standing Instructions
  Issuance of QR Card
  Generation of Green PIN
  Complaint Lodgment Account Closure Request

5. Selling and Servicing Third Party Products

  DoP Products
  POSB  
  Other Savings Schemes
o Investment Products
    Insurance Products - Life Insurance and General Insurance
    Postal Life Insurance o General Insurance
    Investments Products
    Mutual Funds
  Loans Products
Loans from Partner Bank

6. Daily Reporting 

  Reconcile the cash Given out or Received on behalf of IPPB by DoP
  At the end of the day Agent App will provide the list of all debit and credit transactions and the net cash balance will be displayed automatically for the reconciliation of cash.
  GDS / Postmen will need to simply hand over the cash & any other deliverables at the end of the day to respective DoP officials.  GDS / Postmen can approach the TM/TO for any kind of help.

7. Self Upgradation 

  Check yourself what you know and what you want to learn
  Approach to DoP Officials and TM/TO from IPPB in case you face any difficulty
  Show eagerness to learn new information received from DoP or IPPB
  Knowledge helps you to offer IPPB products & services which gets you more
satisfaction and incentives

8. Financial Education to Customers (Spreading Awareness)

  Financial literacy & Customer education is primary role of GDS / Postmen
  Conducting financial literacy camps in villages & other areas where it is required most with the help of TM/TO
  Facilitate Banking Services at the doorstep through assisted mobile banking Basic concepts of financial planning

9. Incentive & Rewards

  Each GDS/Postman/Postal Assistants need to have an account with IPPB to get the incentive credit. The GDS/Postman can check the accumulated incentive in the Smart Phone at the end of the day.
  The pay out of incentive into the agent’s accounts will happen at a pre-defined frequency (currently planned as a monthly pay out).
  Commission and incentive paid to the DoP and front-line staff is directly linked to the revenues generated through the IPPB transactions
  Incentives to be paid for each revenue generating activity facilitated by DoP 
  Additional incentives to be given under target-based schemes
  Account opening  o For facilitating opening account of merchants

Revenue from Transactions (Bill Payments, Remittances, Cash Withdrawal/

Deposit)   o Transactions performed at door step or at access points (counters) and for payments such as bill payments, remittances, cash withdrawal etc.  
Revenue from Third party products  o For cross-selling and distributing third party products such as loans, insurance, mutual funds etc.

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